After collaborating closely with the marketing team to gain a deeper understanding of the brand, its pain points, and strengths, we embarked on the rebranding project alongside Julia Franceschini, who led the brand's art direction. We held several meetings with Winona's Director of Design and Director of Marketing, where we worked together to define the new brand strategy,
vision, mission, and how to translate these into visual elements. This collaborative approach ensured that I had the necessary knowledge and understanding to reflect these elements in the new website. I led the art direction for the website, assisting the UX/UI designers in implementing the chosen concept across the extensive scalability of the site's numerous pages.
